Iquan W • Creative

Scotch Porter

Elevating men’s grooming through confidence,care, and cultural connection.

We helped scale Scotch Porter into a nationally recognized brand
by leading brand, digital, and campaign execution across retail, eCommerce, and content.

Creative Direction

Branding

Content Creation

MoCaFi

Designing trust and accessibility through financial storytelling.

I led MoCaFi’s brand and visual system, helping position the company for Series B funding,
strategic partnerships, and long-term scalability.

Art Direction

Branding

Design

Sweet Ps Ice Pops

Turning a hometown ice-pop shop into a neighborhood staple.

I led Sweet P’s brand identity and visual system, helping establish a recognizable presence across storefront, mobile, and community touchpoints.

Art Direction

Branding

Design

For 20+ years I’ve helped organizations turn ideas into brands—building identities, campaigns, and design systems that scale across digital, retail, and culture.My experience spans fintech, consumer brands, and community-driven organizations, including leading creative at MoCaFi and founding The Artoholiks, a multidisciplinary design studio.

Latest Engagements

Creative Director / Brand Design Lead

MoCaFi

New York, NY | 2018 – 2025

Served as the company’s Creative Director, building its visual identity, brand systems, and communication style during a pivotal period of national expansion.

Previous Engagements

Creative Director / Brand Design Lead

Scotch Porter

Newark, NJ | 2015 – 2021

Worked directly with the founder to elevate the brand from digital-first startup to national retail success.

Design Lead (Contract)

Verizon Media – Human Resources Division

New York, NY | 2018 – 2019

Contributed to high-visibility creative campaigns and visual assets supporting brand communication, digital initiatives, and national marketing efforts.

I’m Iquan. I design, direct, and illustrate—but my focus is helping purpose-driven people turn ideas into living brands through thoughtful design, storytelling, and collaboration.

Scotch Porter

Elevating men’s grooming through confidence,care, and cultural connection.

MoCaFi

Designing trust and accessibility through financial storytelling.

Sweet Ps Ice Pops

Turning a hometown ice-pop shop into a neighborhood staple.

Latest Engagements

Creative Director / Brand Design Lead

MoCaFi

New York, NY | 2018 – 2025

Served as the company’s Creative Director, building its visual identity, brand systems, and communication style during a pivotal period of national expansion.

Previous Engagements

Creative Director / Brand Design Lead

Scotch Porter

Newark, NJ | 2015 – 2021

Worked directly with the founder to elevate the brand from digital-first startup to national retail success.

Design Lead (Contract)

Verizon Media – Human Resources Division

New York, NY | 2018 – 2019

Contributed to high-visibility creative campaigns and visual assets supporting brand communication, digital initiatives, and national marketing efforts.

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